An outside read on the company before deciding its next direction
My role: working with the owner, independent diagnosis and recommendations
Status: diagnosis and recommendations delivered; the next steps are the owner's call
What the owner brought me
The company had been going for many years. The owner came to me with an idea: modernise the business and get people talking about it.
What looked like the problem
That the company was not visible enough and told its own story badly. Underneath sat another question: who on the team was not delivering.
What I found
The team was buried in day-to-day work, and the direction for growth lived nowhere but in the owner's head. He wanted more from the company than the company could carry at the time.
What I did
I looked at the company from outside, including through the eyes of the customer it wants today. Then I put what the owner sees next to what the key people on his team see. “Who is not delivering?” turned into “can we get where we want to go working the way we work now?”
What changed
The owner saw his own company from outside and came away with a short list of things he had to decide. What to do about the operating model, and who would really carry responsibility for it, he settled himself.



